Always keep in mind that the person who is reading your letter will find out about you only the info you have written in it. Itâs because brands like GoDaddy, Budweiser, and Ford consistently come through with epic TV spots that tell their brand story. Thank you in advance”. In its simplest terms, for the purpose of this post, an Influencer is someone who works with brands on a gifted, or paid, basis to bring that brand’s products to their (ie the Influencer’s) following or audience. Stick to the point and avoid lyrical digressions. They are the influencers that the masses recognize. Itâs important to be authentic and stick to your brand voice to become an influencer. Keep in mind: the market is small. Besides personal traits, you need to familiarize yourself with expert tips to look like a pro in your letter. They will certainly help you succeed and snatch that desired collab. Ask yourself why an influencer would want to work with you. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. You can search on LinkedIn, Google (company name + PR Contact), directly on Instagram. Historically, brands would look to print mediaÂ and road side bill boards to advertise their products. Before appealing to brands with an offer of cooperation, it’s vital to undertake the preparatory work. So it’s not a case of “I want to work with you, what will you give to me?” It’s more a case of “I would love for us to work together, how could I best support you?”. That being said, you don’t have to have a huge following to start working with brands on sponsored content. Until your direct and mail are not crowded with offers for collaborations, you need to have the courage and reach brands yourself. The true power of influencer marketing lies in micro-influencers. Reverse your thinking to arrive at your answer. When brands run influencer marketing in-house, they usually have a dedicated person to handle the process, or have someone in the company who doesnât have a super full plate to take it over. Generally it’s about brand awareness and if a product is gifted (as opposed to paid for) they can’t insist that you feature it – but I think that it’s fair to assume that you will. Instagram can provide a direct route to a brand’s social media team and you can easily drop them a message, asking for the email address of the PR team. At present, the number of followers is not crucial. Follow Styleguile on bloglovin so that you never miss a post! What value can you bring them? Pro tip: When writing an email to an influencer There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. The competition is quite tough but you need to do your best to beat the odds. ). Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. In my last post I offered guidance to small brands on how to approach Influencers, with a view to working with them on a gifted, or paid, basis. There is no need to be everything for everyone. “Live” communication under your posts allows people to conclude about the activity of your audience, and what impact you have on it. This suggests that you keep an eye on the activities of brands and are interested in their latest products. Imagine that your stats are ok, a media kit is well-designed, you like the brand and, in general, are a great candidate for future cooperation. I have had some PRs say that they like to work with me because when I’m invited to select clothes, I keep it simple and to a minimum, rather than asking for whatever I can get by way of shoes, clothing and accessories.Â Now arguably perhaps the brand needs to make it clearer what their expectations are when they are selecting Influencers to work with but yes, simple and professional is best. Influencer marketing is an increasingly popular business model. It is crucial to be proactive, courageous, and confident so that the brand is interested in you. Thereâs no single âperfectâ micro-influencer for every brand or campaign. Some brands search for influencers and then add a public comment on an influencerâs post inviting them to collaborate. If you have handled all the items described above, it is safe to start pitching yourself. Now that I am over 45, there are even fewer! Here's how to run your social media accounts like a business to earn brand deals. Bombarding them with sponsored content can harm your reputation as an influencer and disengage your followers. While itâs undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence peopleâs purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of â¦ LinkedIn is also great for finding out the email address of the a brand’s PR team. Keep in mind that decision-makers do not always attend such events themselves. Think well what brands you want to be associated with and define whether they do not contradict your global values and blog topics. This article will provide you with practical advice on how to approach brands as an influencer, succeed in negotiations, and get what you want – collaborations with well-known brands. 3. Just like pretty much any marketing endeavor (or any life endeavor in general, when you think about it), your odds of getting â¦ Some of them demand to have not less than 500 likes when others want you to present realized collabs. Copyright © 2019-2020. Use emails to give a more in-depth explanation of your brand, products, the campaign youâre running and why you think the influencer would be a good fit. Do not mention that youâre a novice. If you do everything in the right way, and your audience positively reacts to your activity, the brand will notice you. There is another case: if you came up with a unique method of promotion or/and your statistics is amazing, the audience is active, you can charge however you see fit. Keep in mind: waiting for a response is quite a nervous thing. A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. It's completely free! Search here to find what you’re looking for…, Instagram with Intention (for the over 35s). 2. And here we are moving to the next tip. 1. Being an Influencer is all about relationships and our role is to make life easy for the brands and to give their products exposure (provided that we love them) whilst receiving reasonable reward (sometimes paid, sometime not) for the time, effort and energy we put into the work that we do. If you are soliciting a brand for free product, they have the right to ask about â¦ If you approach a brand, then they have the right to follow up. Perhaps, it is a sign that you need to move further and do not get stuck on that. There is no point in finding an influencer who is into fitness and bikinis if you are selling soap. I hope that you enjoy spending time with me! When drafting the pitch, always focus on what you can do for the brand instead of what you want from them. Their activity in your account is. Sit back, and prepare for a new round in your life as an influencer who has turned his passion into a brilliant career! Being engaged creates engagement. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. If in doubt, turn to google or cite #Ad at the start of the post. Most Influencers work really hard for several years before they even get a whiff of a paid collaboration. There is a chance that someone will fancy you and approach with an offer. Letâs take a â¦ I mean, all financial risks are eliminated because each platform takes in under control. I do not mean bombing in direct messages every other day. Streak is a good option. Keep it on track. But where to run? Share your thoughts, news, expert opinion, if there is one, tell stories. Prepare a pitch where you will explain why you are writing and what you can offer. Describe your vision of cooperation and give some ideas on how you can promote a product or service in your content. Customize each email for a specific brand. !Â Anyway in a nutshell, a brand can either come to you, or you can go to them! Register in our influencer network! Oh, yes. There’s room for everyone at the table! Most brands will have set aside a budget or product allowance, to enable them to work with Influencers in this way. This method may require more effort and, sometimes, money but it gives a chance to be noticed by potential partners. At this stage, all you have to do is to work at and hone each item that I am going to list below. I will say even more: you not just can, you have to! I have a proposal for Instagram collaboration with you. As much as thereâs a lot to say, any message you send to an influencer must be as short as possible, whilst still being friendly and personal. Deliverables should be agreed well in advance and the following are considerations that you might wish to bear in mind before agreeing on a fee:Â Are contracts required?Â How many posts are required and in what time frame? Here, a question could work well (eg. Where can you find brands to work with? Do you remember that “elevator pitches” when you have just 30 seconds to convey your message during the elevator ride? Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. That’s definitely a perk to collaborate with brands, become reputable, and make money on it. All of those ideas are low cost in terms of time and investment on both sides, so it’s a win win. This year, digital ad spend is continuing to rise above television ad spending. Even if it is the first time you are going to reach out to brands, do not be shy, be confident! In addition, different departments are sometimes responsible for correspondence and such collabs in large companies, so your proposal may be considered longer. If you are not on a first-name basis with an addressee yet, it is incorrect to appeal to him on Instagram for the first time. Why the confidence? It’s a nice gesture and one that is always appreciated. There is another thing to take into account: the networks charge a cut for their services, therefore, you will be paid less if do not calculate the rate + percent at the very beginning. If a product is really not to your liking, if you don’t think that you can do it justice, or if you want to trial it for a period of time first, don’t be afraid to have a conversation around that too. It’s also possible for brands to make an approach to you. If the influencer is apathetic about the product, they will not promote your brand with authenticity. Explain why you are a great fit for the brand and what you offer to them at this very moment. Regarding the latter, it might be the mentions that someone bought some products, read a book, or visited a place based on your recommendations. Doing that, chances are higher that your letter will get to the right man. Convince them that they should care about your brand on a personal level. Never ask for anything in the first letter. Respect the time of an addressee, and try to convey your message quickly. A call to action: Finish your message with a call to action. A good place to start is in your local area.Â Is there a small boutique that you could support by borrowing some pieces to shoot and return? Pros. Thousands of followers and likes add your value, of course, but the engagement rate is the king. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. At the beginning of your career, such a CV is not obligatory but it will definitely help you get more points in the competition. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. So, how to approach a brand if you are an Influencer? The only thing you can do is to write: “Hello, … my name is …. When influencer marketing is run in-house, brands can keep a tight grip on the strategy, which enables them to â¦ Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. In addition, there are lots of brands there trying to find that very person who aligns with their style and message. Think carefully whether your audience is suitable for this or that brand, review what influencer marketing collabs they have already realized, and with whom, what content could you produce for them. First, you need to start with a clear idea of what will make a micro-influencer a good fit for your brand. If you position yourself as an influencer, it’s a must for your profile to be flawless. Do not take that to heart if there is still no news from the brand. You kind of get the idea. “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. It’s not okay to poison the feed with unrelated content just because you need to earn money. If you think influencer marketing is something new, think again. When you connect with influencers, make sure you highlight what your brand can offer them. But brands with this mentality will feel the sting afterward. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Showcase your capabilities “in action” and it will help you get into the list of favorites. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. It is a proven and effective method. Does the post need to be approved and if so when should it be submitted? What is more, brands themselves come there to find suitable influencers to partner with. Could you give me your work mail to continue the dialogue? Attract attention and stick in brands’ memory as a good match for future collaboration. In the beginning, it will look more professional if you contact brands via email. Every year or even several times per year brands organize presentations of new products, brunches, and even conferences. The Influencer benefits either because they are receiving gifted product, or because they are being paid for the collaboration. And just like there’s no quick and easy way to becoming a professional blogger, there’s no quick and easy way to landing paid brand collaborations. The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. I have nothing against it and neither do brands. Whatâs important to remember is that while growth is more of an uphill battle these days, itâs still more than possible.. And whatâs even more encouraging is that you donât need hundreds of thousands of followers to succeed as an Instagram influencer in 2020 because brands â¦ You can read this post here . Your followers become loyal due to the personal and honest touch you add to your content. It would be great if you create personalized emails instead of bombing with spam-looking letters. In a word, show that your followers take action. Brands are only interested in working with people who influence active audiences. You just need to sign up and apply for brand campaigns. Well, you are in the right place. Why would the influencer be a great ambassador for your brand? Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. This site uses Akismet to reduce spam. The more that you give out, the more you will get back. On the surface, it might seem like influencer marketing is just about having an influencer make a post or two and youâre done.. It tells about your style, taste, and preferences. At present, there is nothing wrong with DM for collabs on social media. Do I meet their needs? They say: “First you work on your portfolio, and then it works on you!” That’s true but, at the same time, it doesn’t mean you need to agree to work with brands for free. This may come from the brand direct,Â through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. Brands approach that person to work with them, on either a gifted or paid basis, to help promote their products to the Influencerâs âaudience.â And hereâs the problemâ¦ So far so good. Or they can choose to approach an influencer management agency. I highly recommend starting elaborating it asap. How do you Approach Brands as an Influencer on Instagram. There is nothing to worry about there. Thank you for reading oh and if you would like to sign up to my weekly “Love Letter Straight from the Heart” you can do soÂ HERE. Is there an exclusivity clause and if so how long does it run for? Are you an influencer? Express interest in the brand and your willingness to cooperate with it. People do not like reading long emails, you know? Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that youâre wanting to contact. Avoid Instagram comments as your outreach channel. Join today and get immediate exposure to hundreds of brands The appearance of your account is the first thing that your potential followers and advertisers pay attention to. Hereâs what I meanâ¦ Rather than think in terms of what you can sell to the brands, think what the brands need and you have to offer. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. Working with larger brands – an approach by you. Is there any wording to be agreed? How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. I have already mentioned that it’s vital to prepare a rough copy of the email and bring it to perfection. To cut a long story short, you are not obliged to work for free. To sell your services to a brand, you must prove that you’re a real opinion leader with social media power. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to know you better. Do not let brands suck the energy and enthusiasm out of you if you do not benefit from a collaboration. Start following hashtags for your own business. A rough copy is several times better than last-minute ill-considered writing. Include a direct link to your Instagram and blog, not to a press page âdonât make them have to â¦ You need to find the right influencer for what you are talking about. You may ask them if you could borrow some product to shoot and return to them (I did this for many years with Baukjen and Hush. I really hope that this postÂ on how to approach a brand if you are an Influencer is helpful and if you have any questions, you know where to find me! Itâs no secret that influencer marketing is one of the most effective channels for reaching your audience right now. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. When social networks turned into full-fledged platforms for online trading, the attitude to them drastically changed. Who is to be tagged in?Â Which hashtags are to be used? The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. 77% of marketers say their prospective It differs from a classic one that we used to make when applying for a job. If you are keen on the brand and want to market yourself to it in spite of everything, send one more pitch in one month. If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like youâre not trying to engage with your audience yourself. The brand benefits as, provided that it chooses its Influencer wisely, it has direct access to its target market and ideal customer. You need to briefly, quickly and intelligibly tell about yourself, your services, and demonstrate that you are a good fit. In your future email pitches, you will be able to appeal to a person by name as well as add the line telling that you were present at this or that event. Do not neglect writing texts. However, there is always someone who you need to introduce yourself to and generate a small talk with. Individual approach and tailor-made emails work out almost always. request a meeting). The thing is the direct of the brand might be overloaded with messages, and yours will simply not be noticed. There is no need to resend the same email. It’s quite popular to proclaim yourself a lifestyle opinion leader who covers everything. Don’t turn your back on “simpler” brands as well as don’t hesitate to consider the brands that seem unattainable. When it comes to statistics, use the trendHERO tool to run deep analytics of your account, and extract the data to send upon request. Collaboration with brands is a business, so be prepared to communicate with their representatives in a formal style but keeping the tone warm and casual. How many rounds of approval are the brand going to want to go through? Each creator sets his own prices, and the final amount is approved during negotiations with brands. Many brands want to approach influencers who have large fan followings. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. The way in which brands advertise to their customers has changed hugely over the last few years. Learn how your comment data is processed. In addition, your audience expects responsibility and respect from you. And, as an influencer, you have to be extremely cautious when collaborating with brands. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. It will show your genuine interest in the brand and definitely play into your hands. A person gains themselves a social media following on a platform, for example via Instagram or their blog, thus becoming an Influencer. Am I right? Familiarise yourself with current rates that influencers set via this link. If you have selected the right influencer to approach, this should be easy! Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. However, it’s up to you. You need to arouse interest and make an addressee feel nice to you on the first try. Could you run a giveaway with them? In order to make sure that your partnership is mutually beneficial, try to put yourself in the shoes of the influencers. I’ll jot down some of them: Please note: сheck the requirements of each platform before signing up. If you do not manage to find a responsible employee, use a general email address that you will find on the website or Instagram (tap the “email” button), and write a strong subject line. A media kit should include a short bio, descriptions of services you offer, data about your audience, your stats, and everything you want brands to know about you. Does all this sound a bit complicated? But there are some essential metrics you should consider when filtering out the wrong influencers from your list. It’s necessary to understand that only one of them can make you its ambassador. All that they want – a beautiful and high-quality coverage of their products within a blog with an active audience, who will then go and purchase them. Your task is to introduce yourself and prompt the PR or marketing manager to add you to the influencer database. Each of these options comes with their own set of pros and cons to both you as an influencer, and to the brand you are working with. The pieces of advice on how to market yourself on Instagram and how to collab like a pro described in this article will definitely upgrade your influence. Briefly, this is a CV for influencers. They can choose to self-manage the relationship. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach â¦ There is nothing complicated in finding the contacts of the person you need. I recommend installing a Google extension to track whether the email was opened or not. Even if you do not have relevant experience, show what you are capable of. These were often done through sponsored reviews or sometimes dedicated social media brand â¦ If you find at least one useful piece of advice that resonates with you – don’t be too lazy to put it into practice. Do research, and include in the list the brands that appeal to you, and you would like to collaborate with. Perhaps, your mail has lost among other correspondence or a person just didn’t have time to become familiar with it carefully. 4. In theory, a person who spends a lot of time on Instagram and sets the sights of getting a job there should know how to make his digital face shine. Despite this, get ready that brands will ask you to send them statistics and, perhaps, illustrative examples of your successful influence. Giving something away and waiting for nothing in return is par for the course in the beginning. It will facilitate understanding of the next steps: whether it is appropriate to send one more email or keep silent a few more days. They can choose to work via an influencer platform. Bartering is another thing. What is more, later you’ll be occupied with a myriad of collabs to handle, and will not have enough time on a media kit. I won’t get into all of the ASA (Advertising Standards Authority) guidelines now but as long as you are transparent and as long as it’s clear if an item is gifted, or if you’ve been paid to feature it, you won’t fall foul of the guidelines. Considerations when working with larger brands. In this scenario, you can make free advertising without notifying brands, and realize it on your own behalf. A developing relationship with a larger brand may look as follows: In approaching a brand, the biggest tip that I can give you is to put yourself on the same side of the table as them. If you want to enter this arena, my advice is to be open with others and to share, share, share. Attending such events, you can get acquainted with the right person and lay the foundation for future brand collaborations. 2 or 3 paragraphs are enough for the first message. Is it possible to enhance your position and prove yourself even brighter? We analyze in detail what examples you will see in the report of different types of accounts. Besides selling your services, you need to please an ego of an addressee. According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. Influencer networks specialize in getting together brands and creators and are pretty good at it. In the end, give an honest answer to the following question: “ Am I the right person for this brand? We are all busy people. Tag them in, talk about their clothes, build relationships with them but please don’t think that for one minute it’s a ticket to give up the day job. Avoid such phrases like: âI am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!â You should know that brands are not interested in âcharityâ and growing a superstar from you. If youâre aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Regarding the latter, it seems that every other person on the Internet is an opinion leader now. May beneficial relations with brands go without a hitch! Briefly, you can’t skirt around such platforms. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. It accounts for 36.8% of total ad spending. Working with larger brands â an approach by you. So if you told me that you were minded to set yourself up on Instagram as an Influencer, what would I say to this? Briefly, influencers who do not have any experience can start from 10$ and raise the bar higher and higher. Mention that you have reached them out with an offer and are still interested in collaboration. By the way, Instagram Stories are usually cheaper than a post as well as a video review is obviously more expensive than an ordinary post. To me, style and fashion should be accessible to all. Itâs important to understand how the campaign process typically works, from the brandâs perspective. 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Addition, different departments are sometimes responsible for correspondence and such collabs in large companies, so it s. To convey your message quickly because they are full of opportunities, especially beginners!
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